Pablo TITO is the third generation of artisan potters in his family. His desire to learn led him from a very small point of view to become familiar with a trade that has now become his livelihood. In its workshop, located in a unique building whose origins go back to the XV-XVI centuries and declared by the Junta de Andalucía Punto de Interés Artesanal, is the Museo de la Alfarería Paco Tito Memorio de lo Cotidiano, where it exposes some of the clay creations that grow in its Arab oven, perfectly preserved and in use, being one of the few that exist in Spain in operation. It works the traditional ubetense ceramics, producing fully artisan products such as alcuzas, dishes, lebrellos, etc., in addition to other decorative objects such as sculptures in real size or exclusive pieces created from the synergy between different materials such as mud, silver or bronze, and which have led it to create together with the well-known Ferrádiz jewelers their own signature of accessories "De Barro and Plata."
It works closely with other artisans or designers. Many of his decorative or restoration works look in restaurants in Cancun or London.

The close link of the crafts with the cultural wealth of the city of Ubeda World Heritage has led to the distinction of the Artisanal Area of Interest with a large concentration of artisanal workshops.

The artisan Tiscar Martinez tells us about equality in the field of crafts, bringing together tradition and innovation. It highlights its work in the recovery of ubetense decoration with Renaissance cobalt blue, as well as printing its personal seal incorporating to its finished multi-color pieces of great artistic and commercial value.