NATureda, the initiative of the biologist Juan Carlos Poveda Vera, is a company that provides assistance to all those interested in nature, environmental education, interpretation of natural heritage, bird observation and nature photography. Years of experience and training in this type of project support this company.

Company with more than 10 years of experience in the dissemination of the historical heritage of Alcalá la Real. Meet the Fortaleza de la Mota, the Historical Casco, the Abacial Palace Museum and many more corners of the municipality of Alcalá la Real. We make historical, didactic, ludic, educational, heritage visits

The ultimate purpose of Aviva Turismo, a company located in Alcalá la Real, Sierra Sur de Jaén, is to achieve the full satisfaction of the customer in the development of the activities of active and sports tourism. Among these activities, they currently organize hiking, mountaineering, mountain bike, archery, nature orientation, etc., as well as interpretative and / or thematic routes. They also design, signalling and conditioning trails for walking or mountain bike, preparing the routes for approval by the Andalusian Federation of Montañismo, if necessary.

In addition, Aviva Turismo carries out participatory archery activities at medieval fairs.

Experts in training and sports management are a sports company that comes up to meet the demand for ecotourism. We propose various ecotourism programmes, bike routes and hiking routes adapted to any level.

Oils Sierra Sur S.A. was born in the heart of the Sierra Sur de Jaén, Alcalá la Real in 1990. The social capital was fully subscribed by the Gálvez Daza family.

What wines can come out of the winery of a vineyard that carries the earth in the blood and a young enologist who is also her daughter? Boxes with affection and quality. Tradition and modernity, good to have the fruit of knowing the terrain and all the innovation. This is "Viñedos y Bodega Marcelino Serrano," at the foot of Alcalá la Real. When Marcelino was a child, he was already thinking of making his dream come true: to stop taking care of others' vineyards and to produce wine in his own. Formed in the secrets of Viticulture and Enology in Córdoba, La Rioja, Villafranca del Penedés and Jerez de la Frontera, he has been able to apply the best of each region to his own production, pampered, illused, prepared and rested in a winery where his daughter, Blanca María Serrano, graduated in Enology and Technical Engineer of Agricultural Industries is the one that collects the witness of his father of good doing the experience and adds to the broths the strength of the youth and the one that in his upbringing does not lack anything.

But Vineyards and Winery Marcelino Serrano is something else. Blanca opens to wine lovers his winery, where he explains in an incomparable framework with the vineyards at the door of the wine and begins the attendees in the pleasure of the tasting. Visiting the winery in spring is a pleasure. From there, until the harvest, to Marcelino Serrano must go with the senses very awake, very open to receive experiences.