Jaén at a Different Pace
We invite you to discover a different way of travelling: one that goes beyond reducing the impact of your visit and seeks to help the region preserve, restore and strengthen its natural, cultural and social values. The countryside, natural areas, farming and the ways of life that have shaped the province provide the ideal setting for experiences that let you see organic and regenerative farming first-hand, take part in biodiversity activities, discover traditional crafts or enjoy local products closely tied to the land they come from.
Olive groves are one of the best examples of how tourism can bring us closer to new ways of caring for the land, through experiences linked to restoring ground cover, biodiversity, beekeeping and other practices that aim to improve the environment and keep the rural landscape alive.