Picualia
Description
Picualia is an almazara whose main activity is the production and marketing of extra virgin olive oil. It has more than 1000 partners, most of them small farmers living from their olive harvest. It offers guided tours and experiences in the olive grove.
The opening of the new mill in 2014 and subsequent opening in September 2015 was a commitment to oleoturism as an instrument for diversification of the traditional business model, but also as a pedagogical tool, to spread the culture of olive oil and to disseminate the excellence of AOVE, against other fats.
The new facilities were designed with a view to their tourist function, promoting the compatibility between the oil extraction and bottling activity and the possibility of visiting, oil tasting, tasting, participating in the processes, interpreting and educating about the production of the oil, about its organoleptic and pharmaceutical properties, with a store and restaurant. It should be noted as a milestone that more than 1,000 farmers bet on tourism as a tool for productive diversification and prescription and health education of AOVE.